Strut Cards
Widely used in point-of-sale marketing and are a brilliant way to bring attention to a special promotion
Strut Card Printing London | Custom Strut Cards UK — A5 to A0
Strut cards are free-standing display cards with a folded support strut on the back, so they sit upright on a counter, shelf, table or window ledge without a stand, frame or clip. We print custom strut cards from A5 up to A0 on durable card stock, with full-colour printing, matt or gloss lamination, and a pre-press check on every order before it goes to production. UK-wide delivery, fast turnaround, and trade pricing for bulk orders.
Why Businesses Use Strut Cards
A strut card does one job extremely well: it gets a message in front of a customer at the exact point they're deciding what to buy. That's why retailers, cafés, salons, estate agents and exhibition stands all reach for the same product. Strut cards draw attention to promotions and price changes without needing a full sign or display unit, highlight seasonal offers on a shelf edge or counter, nudge impulse purchases at the till, and display pricing clearly where a customer is already looking. Because they're cheap to produce and replace, they're the easiest way to run a temporary campaign — a launch, a sale, a limited-time deal — without the cost of permanent signage.
Strut Card Sizes, Stocks & Specifications
| Specification | Detail |
| Available Sizes | A5, A4, A3, A2, A1, A0 |
| Print Type | Full Colour CMYK |
| Print Sides | Single Sided (printed face) |
| Board Stock | 350gsm–400gsm card with folded strut |
| Minimum Order | 25 |
| Quantities | 25 / 50 / 100 / 250 / 500 / 1,000+ |
| Turnaround | 3–5 working days standard / Express available |
| Delivery | UK-wide, London collection available |
| Artwork | Print-ready PDF, 3mm bleed, CMYK, fonts embedded |
Lamination & Finish
Matt lamination cuts glare and works well under shop and counter lighting. Gloss lamination lifts colour and contrast — better when the card carries product photography. Unlaminated card keeps costs down for short-run, single-campaign use. All three are available across every size.
A5 Strut Card Printing
A5 is the size most retailers reach for first — small enough to sit on a till counter, shelf edge or product display without taking up space, big enough to carry a price, a short offer line and a logo clearly. A5 strut cards are a regular order for pharmacies, beauty counters, newsagents and small retail units running rotating offers.
A4 Strut Card Printing
A4 is the best-selling strut card size across hospitality and retail. It's the natural fit for menu inserts, daily specials, drinks promotions and pricing updates on a bar, café counter or shop floor. Printed on 350gsm board with the strut folded in, an A4 strut card stands securely without tipping — a practical, free-standing alternative to a laminated menu insert. Order alongside A4 menu printing or table talker printing for a coordinated counter and table setup.
A3 Strut Card Printing
A3 buys you significant extra presence — readable from across a shop floor or through a window. It's the go-to size for seasonal promotions, new product launches and limited-time offers where you want the display to do the talking without paying for a full display stand. Many retailers run A3 in the window and A4 or A5 inside, on the same campaign.
A2 Strut Card Printing
A2 strut cards step into proper floor-display territory — used at exhibitions, larger retail units, and campaigns that need to hold their own against competing signage. At this size, board weight matters more for stability, so we use heavier stock to keep the card standing flat without bowing.
A1 and A0 Strut Card Printing
A1 and A0 strut cards are built for exhibitions and major in-store campaigns, where the card becomes the centrepiece of the display rather than a supporting element. At these sizes we increase both board weight and strut depth, since a tall card with a shallow strut will lean or fold under its own weight. Our pre-press team checks both on every A1 and A0 order.
Custom Strut Card Printing
Every strut card we produce is custom — your size, your artwork, your branding, your message. That covers bespoke sizes outside the standard range, multi-size campaigns where the same artwork is printed across A5 through A1 for different display points, and branded retail displays built around a specific colour scheme or product line. Custom strut card printing is most commonly ordered for seasonal advertising (Christmas, sales periods, new season launches), product launches where a new line needs immediate shelf presence, and promotional campaigns running across multiple locations that need consistent print quality and colour matching at every site. If you're working from existing branded templates, our menu design service can adapt artwork to strut card dimensions.
Strut Card Printing for Retail Stores
Retail is where strut cards earn their keep. Pricing cards, "new in" signage, sale and clearance promotions, loyalty scheme messaging — all of it works as a strut card because it sits exactly where a customer's eyes already go: on the shelf, by the till, on a display table. Multi-size orders are common here — A5 on shelf edges, A3 or A2 in the window, A1 on the shop floor for a major promotion.
Strut Card Printing for Restaurants & Cafés
In hospitality, strut cards work as a free-standing alternative to a laminated menu insert — daily specials, drinks promotions, new menu items, or event announcements that need to sit on a bar or counter without a holder. A4 is the standard size here. For venues running a wider table presence, tent cards and table talkers cover the same job at table level.
Strut Card Printing for Exhibitions
At exhibitions, strut cards fill the gap between a full display stand and a flat poster — pricing, product details or directional signage that stands on its own at a stand or desk without extra hardware. A2, A1 and A0 are the sizes most exhibitors order, often alongside posters.
Strut Card Printing for Estate Agents
Window displays in estate agencies rely heavily on strut cards — property details, price changes, "sold" and "under offer" updates, and seasonal promotions for valuations or lettings. A4 and A3 are the most ordered sizes, printed and replaced quickly as listings change.
Strut Card Printing for Pharmacies & Healthcare
Pharmacies and healthcare retailers use A5 and A4 strut cards constantly — promotional offers on health and beauty products, seasonal campaigns (flu jabs, sun care, cold and flu season), and pricing for own-brand ranges. The small footprint matters here, since counter space is limited and shared with multiple products.
Strut Cards vs Table Talkers vs Tent Cards vs Posters
These four products often get confused because they all do "point of sale" — but each is built for a different surface and a different job.
| Product | Best For |
| Strut Card | Counters, shelves, windows, floor displays |
| Table Talker | Restaurant and café tables |
| Tent Card | Double-sided table promotions |
| Poster | Wall-mounted displays |
If you need something that stands on its own anywhere — strut card. If it's going on a restaurant table and needs to be read from both sides — tent card or table talker. If it's going on a wall — poster. Many businesses order a mix of these together for the same campaign, with matching artwork and finish across all of them.
Artwork & Production
Send a print-ready PDF at the finished card size with 3mm bleed, CMYK colour, and fonts embedded or outlined. Images need to be at least 300dpi at final size — this matters more on A2, A1 and A0, where low-res images become obviously soft. Don't worry about positioning the strut yourself; pre-press handles that. Every order gets a full review covering bleed, safe areas, resolution, colour mode and strut placement before anything goes to print.
Standard turnaround is 3–5 working days from artwork approval, with express options for tight deadlines. Everything is produced in the UK, with colour matched across reprints so repeat orders stay consistent. UK-wide delivery on every order, with London collection available — get in touch to check availability for your job.
What's Included
- Full-colour HD printing, produced in the UK
- Available in A5, A4, A3, A2, A1 and A0
- 350gsm–400gsm board with strut included
- Matt and gloss lamination available
- Pre-press check on every order
- Colour-matched reprints
- Orders from 25 copies
- Trade and bulk pricing available
- Express turnaround available
- UK-wide delivery
Frequently Asked Questions
What is a strut card? A strut card is a printed card with a folded support strut on the back, letting it stand upright on a flat surface — counter, shelf, table or window — without a separate stand or holder. They're used for pricing, promotions, menu inserts and point-of-sale signage across retail and hospitality.
What sizes do strut cards come in? A5 through to A0 — A5, A4, A3, A2, A1 and A0. A4 is the most ordered size for hospitality and retail counters, while A2 to A0 are typically used for exhibitions and larger retail floor displays.
How much does strut card printing cost? Price depends on size, quantity, board weight and finish. Orders start from 25 copies, and unit cost drops as quantity goes up. Get instant pricing on the product page — no account needed.
Can I order custom strut cards with my own branding? Yes — every order is custom. Send your artwork, choose your size, and we'll handle the rest. Common uses include retail pricing displays, seasonal campaigns, product launches and multi-location promotions where colour consistency across sites matters.
What board weight do you use? 350gsm to 400gsm card, with heavier stock used for A1 and A0 to keep larger cards standing flat without bowing.
Can strut cards be laminated? Yes — matt or gloss, on the printed face, across all sizes. Matt cuts glare for counter and shelf use; gloss lifts colour for cards with product photography.
Do you print strut cards in London and deliver UK-wide? Yes — produced in London with local collection available depending on the job, and UK-wide delivery on every order at the same production standard.
Strut Card Dp
Downloads / Resources
| File | Size | Download | ||
|---|---|---|---|---|
| Strut Card Templates - A4 | 6.9mb | |||
| Strut Card Templates - A5 | 6.0mb | |||