|Cliphair decided to target their lost customers by sending out a promotional postcard with a special offer. The company aimed to recover 1% of the 10,000 lost customers and managed to exceed their goal by recovering 300 customers. This was a significant increase in customer retention for the company and a successful marketing campaign.
By using targeted marketing strategies and utilizing the power of direct mail, Cliphair was able to bring back valued customers and increase their overall revenue.
The promotional postcards were a cost-effective way to reach a large audience and bring them back to the company, making it a triumph in the world of marketing and customer recovery.
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